Value Proposition

A while back, I wrote a piece about a resourceful individual. Back then, my thoughts were not fully formed on the subject. In fact, I'm not sure that they're yet. That said, I have made reasonable head way in refining the idea into something that's somewhat more concrete.

So what makes individuals resourceful? What qualifies one individual to earn 10X, 100X, 1000X than another? What makes one individual eligible for a position that other people can't seem to hack?

I think it all boils down to a value proposition. The value proposition could be either something real or simply perceived.

A value proposition

A value proposition is a package of probable benefits that one presents to the world.

Of all the resources in the world, the one that reign over them all is relationships. Human relationships act as a filter that validates or rejects the utility of interpersonal propositions.

There's a common misconception in the world. Most people would have us believe that people are primarily rationale actors. Anyone who is mildly observant will recognize this notion for the half-truth it's.

In most cases people rely on their basal instinct to make decisions. Don't be fooled by their dubious rationalizations.

Is this a bad thing? Not really, this is a part of the deterministic system, which helps us to weed out probable fakes or poisons from our experiences.

Why are value propositions important?

Simply put, people are primarily self-interested in all their deeds, even in their noblest gestures of altruism.

Perhaps the simplest way to surmise this fact is to illustrate it using Abrahams Maslow hierarchy of needs.

Abraham's Maslow hierarchy of needs

In my view, human social structures have primarily developed as tools that try to satiate these needs. Maslow's theory explains that these range of needs are satisfied from bottom to top. That's physiological needs are satisfied first (as they're the most primal), and the need to self actualize (spiritual) comes after the other needs have been met.

Virtually everyone walking on the planet wakes up looking for or acting on at least one value proposition from their environment. In spite of themselves, they are on a mission to actualize at least one of these needs.

Everyone? Yes, everyone. This propensity is probably as old as time itself. Of course, the extent to which one does this is dependent on whether or not they live in a free society.

Whether it's purchasing decisions, hiring decisions, casual liaisons, dating, commitment, marriage proposals, team building, political affiliations, spiritual inclinations ... there are always a number of value proposition considerations involved.

It is important to understand that these considerations are often not evaluated on a conscious level. Like I said earlier,

Humans beings have deterministic processes?

But what are deterministic processes?

Deterministic processes are actions and decisions that are controlled by the lizard brain. A good example is breathing. It just happens on its own, doesn't it?

Most decisions in life happen on a deterministic/automated level. This way, the conscious brain is left with only the tasks that need our explicit attention.

Interestingly, any form of practice trains the subconscious brain to perform initially difficult and client tasks autonomously.

While the conscious brain might sound like the king, the subconscious is the puppet king master. It's not only POWERFUL and mind-blowing precise if it's fed well!

The subconscious is the pool from which the greats have invested and tapped from (to be continued ...😊 ).

Okay, so what then?

So far we have ascertained that:

  1. Everyone is looking for a value proposition(s)
  2. Value propositions are informed by a range of needs (* Abraham's Maslow Hierarchy of Needs* gives us an idea)
  3. People act out of self-interest
  4. Most decisions are made subconsciously

The sages have always said something alongside the lines of:

It is more blessed to give than to receive

In other words, the more value that can be extracted from you, the more value is likely to be paid back to you (principal + huge amounts of interest).

In fact, the rather shrewd among us have always known that the following also holds true in lots of cases

The more value that you can seemingly offer, the more value you stand to gain

Life is a grand game, that's itself a series of games. Some people get it, some don't, some are in denial, some have no idea that it is.

For one to be successful, they would be wise to study the field and the pieces therein. There's also a chance that they will fall upon success by sheer luck/fate but I digress 😁.


Now we consciously know that most of what we do everyday is seeking out value propositions from other people. From our own experiences, we know what propositions interest us, and those that don't even come close.

That's a good head-start for our goals. With a little bit of due diligence each day, we can become better at evaluating:

  1. What value propositions that different people are seeking from us
  2. What subconscious cues inform their decisions
  3. The easiest routes to unlocking their subconscious approval (I know how it sounds 😁)

Certainly, you could add to the list.

Finally, and perhaps most importantly, the hierarchy of needs is a wide range of stuff. Although money is not the only component, it's a key factor of every component. Of money, I would say

When it comes to earthly needs, money is to needs as water is to life. To have life, you must take water, but water alone isn't enough to sustain life.

You need skills, especially interpersonal skills, to hack it :)